Seven Bertoglioi thinks he has the right recipe for his first business venture in the food service industry.
He opened Bertoglio’s Pizza in Eatonville this month after long, highly personal research.
“I ate pizza for two months” as he sampled the competition to get an idea of what works best and what he might do better, he related.
He concluded that the Eatonville area, where he lives and is making his target customer base, needs affordable, high-quality pizza – the fresh-made kind you can pick up already baked or take home and bake, which is what he’s offering. That, he said, is what will make his shop off Weyerhaeuser Road, near the Eagles Hall, thrive.
“People shouldn’t have to drive far to get a good pizza at an affordable price,: he reasoned. “We don’t skimp on toppings. And I’ll put my chicken garlic up against anybody’s.”
Customers can order pizzas custom-made or from a menu that includes choices such as a a meat-lover’s and a gourmet veggie.
Also on the menu area salads “for healthy lunches” and gourmet hot dogs. He hopes the latter will sell well during sporting events at the nearby ballfields.
Bertoglio was born and raised in Homer, Alaska, and later lived in California before settling in Eatonville, where his sons attended high school.
He ran his own industrial painting company, painting bridges and other big structures until business slowed down. He still has his contractor’s license, but now he’s concentrating on pizza. It comes natural to him. His ancestry is Italian.
“I like to cook and be in the kitchen making Italian food,” he said.
And yes, Seven really is his first name. The unique handle was chosen by his dad, Richard (“He’s a character,” Bertoglio said, laughing), from an old western movie character named Seven that was played by legendary cowboy actor Gene Autry.
“My dad liked the movie and thought it was a good name,” Bertoglio said.