Tacoma-Pierce County Health Department has 122 reasons to celebrate the one-year anniversary of its Smoke-Free Housing Pierce County program.
Thea’s Landing was the 122nd property to join the department’s registry that offers smoke-free, multi-family housing choices to those who prefer them or need them for health reasons. The new 189-unit Thea’s Landing in Tacoma brings the combined number of apartment units on the registry to 2,254. Another 433 single-family homes are also listed.
The program launched with 32 apartment communities in December 2011. The Health Department promotes the smoke-free housing to safeguard and enhance the health of communities countywide, officials said.
“The growth in our smoke-free housing program reflects the changing health priorities of Pierce County residents and the popularity of our registry demonstrates that more people are looking for healthier living options,” said Frank DiBiase, an assistant director of the Health Depatment.
A media campaign by the department to promote the smokeless housing includes:
• the Live Smoke-Free Website (www.tpchd.org/livesmokefree). It offers a list and map of smoke-free properties. It also includes the benefits of smoke-free housing for residents and landlords who are considering making their property smoke-free.
• Television advertising (in English and in Spanish) highlighting the dangers of secondhand smoke in multi-unit housing. The aired more than 5,000 times in 2012.
• Ads on Pierce Transit buses and rider shelters reached more than 650,000 people last year, officials estimated.
• Hotpads.com and Facebook ads linked back to www.tpchd.org/livesmokefree and were viewed more than 135,000 times in 2012.
Officials said some elements of the advertising campaign will continue in 2013.
The Smoke-Free Housing Pierce County Task Force includes property owners, managers and representatives of property management organizations who meet bi-monthly to promote smoke-free housing. The group has provided input for the Health Department’s media campaign, educational material and smoke-free housing policies.
Smoke-free housing participating in the program is located in Tacoma, Puyallup, Sumner, Lakewood, University Place and DuPont.